Baladna’s key investment highlights
Market leader in the Dairy and Beverages sector in Qatar

Baladna

Leading market position across 6 out of 8 product categories…

Number 1 position across 6 categories…

Baladna

…remains a significant growth opportunity across other categories

Baladna

…complemented with a strong operational infrastructure

Diversification initiatives

  • Commencement of operations at the E-life detergent factory

Baladna

Strategic partnerships

  • Started producing spreadable cheese under the brand names of La Vache Qui Rit and Jibnet Abu Al Walad for Bel Group

Baladna

Excellent product innovation track record and access to consumer insights

Baladna

Continuously enhancing the product portfolio management…

Highly recognized brand names created

Diverse range of product offerings

250

Total number of SKUs

Baladna

… complemented by an excellent reach of retail and HORECA clients

139
No of sales routes
3,713
No of customers

Strong financial performance and Cash flow management

Baladna

Revenue and EBITDA increased due to increase in sales volumes…

Baladna

…ability to achieve profitability margins and Free cash flow

  • Significant increase in net profit by 36%
  • Increase in FCFF from QR (244m) in FY22 to QR 78m in FY23
Strategic and dedicated shareholder support

Baladna

Strategic & founding shareholders account for 50% of shareholding…

Strategic shareholders
Strengthening food security and self- sufficiency in Qatar, backed by government support Baladna

…supporting Baladna to continue its growth

Growth at the heart of Baladna’s management

  • Continuously assessing horizontal or vertical expansion
  • Unwavering dedication to visions and mission
Continuous identification of growth enablers

Baladna

Continuously assessing value accretive opportunities and projects

  • Strengthening strategic alliance in Egypt holding significant15% stake in largest dairy producer in Egypt, Juhayna Food Industries
  • Positive advancement in the upcoming Algerian project

…with strong operational capacity to capitalize on optimization initiatives

  • Assessment of strategic integration opportunities to have own feed farms to meet internal demand
  • Potential to further support self-sufficiency and the certainty of the supply and quality of feed