Financial Highlights

Baladna generated record revenue in 2023, continuing our growth trajectory since launch only five years ago.

Revenue

QR million

+7%

Surpassed QR 1 billion in revenue for the first time in the Company’s history

EBITDA

QR million

+15%

Strong EBITDA margin driven by increased operational efficiency

Net Profit

QR million

+36%

Double-digit net profit growth driven by increased sales volumes, fair value gain on share investment and stringent cost control measures

Baladna delivered strong top line and double-digit bottom-line growth in 2023.

Sustainability Highlights

Successfully repurposed over

231,000

paper-based boxess

Saved

55,000 kg

of plastic

Reduced wastage by

1.57%

Operating Highlights

Baladna continued to innovate and bolster our market-leading brands this year, strengthening the trust that our customers have in our ability to deliver value, every day.

Market Share

+2.5%

Further market-share growth, consolidating our industry leadership

*Market share % is based on Nielsen data covering Retail category only.

Total Number of SKUs

-2%

Optimizing our product portfolio to provide a more variety to consumers

Number of Customers

+4%

Further growth in customers, reflecting our unique service proposition

Baladna reinforced our preeminent position in the market by growing it’s market share and customer base in 2023