Baladna Annual Report 2023

Farming

Baladna’s farming division continued to support the Company’s market- leading proposition and reputation for trusted quality throughout 2023. Despite tougher temperature and humidity conditions, our farming operations produced sufficient milk volumes to cater to the requirements of our customers during the year.

Manufacturing

Our Manufacturing operation is dedicated to delivering value, every day. This ensures all products made in our facilities meet and exceed the highest standards our consumers expect and deserve and are aligned with our operational and employee health and safety targets.

Marketing and New Product Development

Baladna’s 2023 financial year was marked by strong gains in market share across the dairy and juices categories, supported by impactful marketing campaigns, new products and a strategic partnership with global cheese business, the Bel Group.

Sales and Distribution

Our continued operational improvements and optimisations throughout 2023 delivered healthy growth in volumes and sales for the financial year, and represented a notable performance given the high base achieved during FIFA World Cup Qatar 2022.