Envoy visit to Baladna highlights Qatar-Serbia business opportunities

25 July 2021

Qatar and Serbia On Wednesday explored business opportunities between the two countries, especially in the field of dairy and beverages.
In this regard, Jasminko Pozderac, Serbian ambassador, visited Baladna, Qatar’s largest dairy and beverage producer.
The envoy was given a comprehensive tour of the factory, milking parlour and farm by the team of Baladna, which has been playing a crucial role in Qatar’s food security.
The group discussed potential ways for the countries to exchange innovative ideas based on Baladna’s experience with herd technology, farming technology, lean management principles, and supply chain integration.
Baladna has attracted interests from across the globe after ending Qatar’s dependence on dairy imports.
Baladna, which accounts for more than eight in every 10 glasses of milk consumed in the country, has diversified into other dairy products such as laban, yoghurt, and juices.
“Baladna is a shining example of how companies can turn crises into opportunities. It has a growing trade and international collaboration with many countries,” said its chairman Moutaz al-Khayyat.
With a herd of cows imported from North America, And now exporting its products, the company has an expanding presence on the international stage.
Baladna has signed a memorandum of understanding with Malaysia’s FELCRA and is in the advanced stages of establishing a farm and factory there to help the Southeast Asian nation achieve self-sufficiency in fresh milk.
“To have something like this in the middle of the desert is a major achievement. I really believe that in the not-too-distant future, other countries will be able to implement the same business model with less cost due to more favourable climates,” Pozderac said.

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