Sustainability

From ‘Grass to Glass,’ a model for integration and innovation

Recognizing the need to revamp global farming practices to meet the demands of an ever-growing population and address the challenges of climate change, Baladna has embraced an innovative farming model known as the "Grass to Glass" fully-integrated model. This model offers several advantages, particularly in terms of sustainability. It reduces reliance on imports, which in turn, enhances farming productivity and efficiency. With our new investments, we aim to revolutionize our operations. By minimizing waste, eliminating inefficient processes, and automating our daily production, we are committed to delivering the finest dairy and juice products in Qatar and beyond. 

Leading the Herd: Baladna’s Pursuit of Sustainability

Climate change and food security are growing concerns for countries around the world, and the global dairy production community is actively working to adopt more sustainable practices. In Qatar and the MENA region, Baladna is setting the gold standard for sustainable and fully integrated dairy farming, investing over $25 million in three new flagship sustainability initiatives. 

The multi-million-dollar investment program will transform the company’s operations and is part of our long-term commitment to decarbonizing Baladna’s processes by improving energy efficiency and reducing water usage.

Baladna is also leading integrated farming efforts in Qatar, having built a unique operating model that is now being sought after by other countries. To support food security measures and production in other countries, Baladna has been partnering with major companies and governments around the world, including those in Malaysia, Indonesia, the Philippines, and Algeria.

Flagship Sustainability Initiatives

Baladna is deeply committed to playing a leading role in tackling the biggest challenge facing us all today – climate change. We are investing in innovative technology and partnering with global leaders to reduce our water and energy usage, setting a gold standard for dairy farming globally, one that is environmentally sustainable and fully integrated.

Reducing Water Consumption by Over 50% 

• Baladna partnered with global water treatment specialist Veolia Water Technologies to convert over 22,000 liters of agricultural wastewater per day for irrigation and dairy herd cooling, reducing freshwater consumption by over 50%. 
• The state-of-the-art wastewater treatment plant contributes to a year-on-year growth of 17.7% for treated wastewater, reused for agriculture in Qatar

Innovating Cooling Systems and Improving Energy Usage

• One of the biggest challenges for domestic dairy farms in the Middle East is controlling the extreme heat and humidity conditions. This is typically done using energy-intensive cooling fans.
• Baladna is supporting the Gulf Organization for Research & Development (GORD) in developing a patented, sustainable, fresh air-handling dehumidification and cooling technology. 
  
• Funded by Qatar National Research Fund (QNRF), the novel technology will reduce energy and water use for livestock barns. 
  
• As part of Baladna’s expansion in the Southeast Asian market, the innovative technology is set to revolutionize the cost and energy efficiency dynamic of dairy barns worldwide.
  

Corporate Social Responsibility

Baladna is a socially responsible brand committed to creating value for customers and the community through Corporate Social Responsibility (CSR) initiatives. Our partnerships with Qatar Charity, Dar Al Sharq’s Jassim Magazine, Dadu Children's Museum of Qatar, and Dreama Orphans Care Center reflect our focus on childhood development and cultural enrichment. 

Through collaborations with associations and individuals across Qatar, we strive to make a positive impact on the lives of community members. 

At Baladna, our dedication to CSR is an integral part of our brand identity, as we aim to produce products that taste great while also contributing to a better world. Partner with us to support our commitment to making a positive difference. Contact us today to learn more about our CSR initiatives and how you can get involved.