Baladna partners with global cheese producer Bel Group to expand dairy offerings in Qatar

Qatar’s leading food and dairy producer, Baladna, has announced a strategic partnership with global cheese and snack giant, The Bel Group. The landmark collaboration brings new opportunities for both companies, starting with the production of The Laughing Cow® cheese jars in 2023. Baladna also aims to produce more of Bel Group’s products in the near future.

Producing popular products by international brands such as Bel not only reduces imports and supply chain disruptions, but also provides a more responsible, environmentally conscious option for Qatari consumers.

Commenting on the partnership, Malcolm Jordan, Chief Executive Officer of Baladna, said: “We are pleased to sign this partnership with Bel Group, who are world leaders in cheese products. This collaboration will allow us to expand the dairy offerings in Qatar and provide customers with even more high-quality products. As a leading dairy brand in Qatar, Baladna is committed to supporting food sustainability efforts in the country. We are excited to benefit from Bel Group’s unparalleled know-how as we look to expand our range of dairy products and make international brands more accessible in the Qatari market. We believe this partnership will have a positive impact on the dairy industry in Qatar and improve consumer choices.”

Garo Matossian, Chief Executive Officer at BEL for Near & Middle East, said: “The Bel Group is deeply committed to making our products accessible to new consumers and building sustainable partnerships with local producers around the world. This strategic partnership with Baladna in Qatar is an exciting step forward in our presence in the Middle Eastern Gulf, in line with our mission to deliver healthier and responsible food for all. We are proud to partner with Baladna – they are Qatar’s homegrown company. By combining their expertise with our delicious cream cheese, and our knowledge of cheese products, this partnership will enable us to offer consumers, delicious, nutritious, and accessible cheese products, and become a leader in the region’s fast-growing dairy market.”

The partnership with Bel Group is part of Baladna’s ongoing commitment to expanding its successful production model and ensuring self-sufficient dairy production in Qatar. As a homegrown Qatari brand, Baladna is dedicated to providing high-quality, locally-sourced products to the Qatari market and promoting sustainable food production with minimal impact on the environment. The company already exports its dairy and juice products to countries across the region, including Yemen, Afghanistan, Iraq, and Oman.