Baladna’s strategic focus and execution in 2024 propelled our expansion journey and delivered an unprecedented financial performance, building on the strong foundation of our Qatar home market to expanding our brand and operations with confidence and foresight to reach new horizons and drive sustainable growth.
MARCH
Distribution of QR 132 million cash dividend to shareholders
At the General Assembly Meeting, the highest distribution in Baladna’s history was approved, amounting to over QR 132 million for 2023, or 6.95% of the nominal value of shares.
Strategic partnership with Widam Food
Baladna and Widam Food signed a new partnership agreement aimed at extending the co-operation between the two parties and enhancing strategic integration for three more years.
Relaunch of Juices with new look and flavours
Baladna relaunched its Juice portfolio with improved flavours and a refreshed look, enhancing consumer experience and underscoring its commitment to delivering quality products that meet evolving consumer preferences.
APRIL
Landmark agreement of USD 3.5 billion investment to develop one of the world’s largest integrated dairy farming and production projects in Algeria
Baladna signed a framework agreement with the Algerian Ministry of Agriculture and Rural Development to develop the world’s largest integrated project to produce powdered milk in southern Algeria.
JUNE
Continued product innovation and expansion
Baladna entered the high protein milk market and successfully expanded the Greek Yoghurt portfolio.
Refresh of Awafi product range
Baladna’s Awafi product range was revitalised and refreshed with a distinct brand proposition of “Everyday Value, Everyday Quality”, featuring a new packaging identity across the entire portfolio.
Implementation of leading food safety and quality standard
Baladna became the first company in Qatar to implement FSSC 22000 Version 6.0 when it was successfully implemented across its dairy production plants, reinforcing its commitment to delivering the safest and highest quality products.
JULY
H1 profits increase by 137%
Baladna’s Net Profits rose 137% in the first half of 2024, reaching QR 100.42 million compared to QR 42.29 million in the same period in 2023.
SEPTEMBER
Signing of shareholder agreement for Algeria project
Building on the previously signed framework agreement, Baladna signed a shareholder agreement for the Algerian integrated dairy and milk powder production project, which will become one of the largest agricultural projects in the region.
MoU to explore infant milk production in Algeria
Complementing the milk powder production project, Baladna signed a cooperation agreement with the Algerian Ministry of Industry and Pharmaceutical Production to explore the establishment of an infant milk production project, in partnership with the Algerian National Investment Fund.
Published first Sustainability Report, aligning the Company’s objectives with its sustainability goals.
NOVEMBER
Landmark win of evaporated milk production contract
Baladna successfully built and commissioned a new plant to meet Qatar’s evaporated milk needs, securing the 2025 QR 100 million Tamween tender through a rigorous bidding and negotiation process.
Appointment of Board of Directors for the term 2024-2027
Baladna appointed Board of Directors for the next term from 2024-2027 following the independent nomination process, aligning with legal and corporate governance best practices.
DECEMBER
Recognition for excellence in corporate reporting
Baladna was honoured at the 16th Middle East Investor Relations Association (MEIRA) Awards, ranked amongst the Best Digital Annual Report Award 2023 in Small Cap category, marking four consecutive years of recognition for outstanding investor communications.
Celebrating community and creativity
Baladna’s Ramadan 2024 campaign, “Baladna at the Heart of Every Moment,” showcased its role in consumers’ lives, while winning the MENA Digital Award for Best Creative Campaign as the only Qatar dairy and juice company to achieve this accolade.
Record-breaking profitability
Baladna closed 2024 with its highest-ever bottom line of QR 185 million, shaping sustainable growth and setting the stage for a promising future.
