Qatar’s Leading Dairy & Beverages Company

Inputs

Financial Capital

  • QR 4.2 billion investment

  • 29,098 shareholder bases

  • Listing on Qatar Stock Exchange

Manufactured Capital

  • State-of-the-art facilities, equipment, and technologies

  • Resilient supply chain

  • Robust and integrated value chain 3,780 points of sale

Human Capital

  • Experienced leadership team

  • 1,900+ employees

  • Strong corporate culture and values

Social and Relationship Capital

  • 91% Qatari-owned

  • Strategic relationship with Government of Qatar

  • Reputation for quality with trusted products and brands

Intellectual Capital

  • Recipe library and product formulations as well as our capacity for innovation and our brand

Natural Capital

  • Natural resources that are used in our processes, including energy, water and raw materials
How We Create Value

Our Vision

We aim to be the most trusted brand of nutritional foods and healthy beverages in Qatar and to expand to new markets.

Our Mission

We will achieve our vision by ensuring consumers‘ wellness and providing natural, nutritious and tasty foods and beverages while maintaining the most rigorous food safety and biosecurity protocols.

Quality

From farm to fork. Bringing fresh, healthy, and nutritious food to the people of Qatar is a top priority for the Company. Baladna was awarded ISO 22000:2005 FSMS certification, which is the highest global certification scheme for food safety and quality management systems and is recognised by the Global Food Safety Initiative (GFSI).

Innovation

Innovation has always been at the heart of what we do at Baladna. Our wide range of delicious products is a testament to it.

Competitive

  • Innovation and product development
  • Government support
  • Comprehensive basket product
  • Integrated supply

Advantage

  • Cow Welfare
  • Economies of Scale
  • Product superiority, high quality, and availability
  • Productivity per cow

Our Principles

  • Supporting food security
  • Raising the level of veterinary care
  • Caring for our livestock
  • Natural and fresh products
  • Adherence to Qatari traditional values

Our Segments and Brands

  • Fresh Milk
  • UHT Milk
  • Evaporated milk
  • Laban
  • Yoghurt
  • Labneh
  • Creams
  • Cheese
  • Dessert
  • Sterilised cream
  • Long Life Juices
  • Chilled Juices
  • Detergent

Business Drivers

Our Farms
2 farms spreading over an area of 2.4 million sqm

Our Manufacturing
State-of-the-art processing and packaging facilities

Our Strategic Product Innovation
260 SKUs in current product portfolio across all brands

Outputs

Solid Financial Results

QR 1,145 Million
Revenue

QR 185 Million
Profits

QR 381 Million
EBITDA

QR 1.317
Share price

Resilient Workforce

  • Low employee turnover

  • Over 30 nationalities

Operational Excellence

  • Operational efficiency and cost optimisation

  • Product innovation

  • Food security for Qatar

Strong Brand Equity

  • Market-leading brands

  • Market share leader across key segments

Underpinned by a strong foundation of robust corporate governance, strategic risk management and an enduring commitment to our nation and the communities we serve.