Our
Strategy

Our strategy revolves around establishing protocols and systems to achieve our corporate objectives. In order to achieve this, we have developed a set of goals and key performance indicators to monitor and continuously improve them. Our focus remains on creating shareholder value by driving optimisation, maintaining products’ quality, accelerating growth, and strengthening the processes by continuous improvements and automation.

Growth in key categories we already operate

Leveraging our assets through product diversification

Expand into other categories and diversification into new categories in home market

Expand geographically in new markets

Drive end-to-end efficiency throughout the value chain and working towards improving sustainability footprint

Focus on producing most superior products in the categories we operate

Focus on producing our own feed

Continuous innovation and renovation to meet consumer’s needs

Maintain quality across operations by using best-in-class technologies

Strong focus on cost optimisation throughout the entire operations

Continuous improvement in cow comfort to benchmark milk yield with leading dairy farms in the world

Provide healthy working environment to motivate staff / attract best talent and be the best place to work

Active involvement and contribution to the food security programme to ensure highest standards of health and safety for the citizens and residents in Qatar