During 2024, Baladna’s proven expertise as a leading dairy and beverages producer in the Middle East delivered an exceptional performance, with profits soaring by 69%, operating expenditure declining and market share rising. Our operating performance was testament to Baladna’s drive to deliver quality across our products, operation, and people. This focus validates the excellence of our integrated end-to-end model that has attracted the interest of other nations that are investing in their own food security.
Farming
Baladna’s steadfast commitment to sustainable and efficient farming practices is key to our primary purpose of contributing to the national goal of food security. Several important farming-related developments during 2024 elevated its role as a market-leading food producer that holds herd welfare and environmental innovation as intrinsic to its success and longevity.
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Operations
In 2024, Baladna made significant strides in its Manufacturing capabilities by consolidating existing facilities and introducing new cutting-edge technologies to enhance efficiencies and product quality.
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Marketing and Product Development
During the year under review, Baladna’s Marketing and Product Development efforts once again focused on innovation and brand enhancement to ensure we maintained our momentum as Qatar’s most loved dairy brand, repositioned and relaunched our Awafi brand and boosted our positioning in the Juices category with the full relaunch of our Chilled Juice portfolio.
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Sales and Distribution
Our multi-channel approach and strategic partnerships once again played a critical role in ensuring widespread product availability and strong market penetration. Supported by our exceptional order fulfilment rate of 99.8%, the Sales and Distribution business demonstrated outstanding efficiency and reliability in meeting customer demands and contributing to the year’s outstanding performance. Operating 7 days a week, 365 days a year, we continue to be the number one food manufacturing and distribution company in Qatar offering an unrivalled level of service to both the Retail and HORECA channels.
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