Our strategy revolves around establishing protocols and systems to achieve our corporate objectives. In order to achieve this, we have developed a set of goals and key performance indicators to monitor them. Our focus remains on creating shareholder value by driving optimization, maintaining products’ quality, accelerating growth and strengthening the processes by continuous improvements and automation.
The key drivers to the strategy are:
Growth in key categories we already operate
Leveraging our assets through exports
Expanding into other categories in home market
Expand geographically in new markets e.g. Malaysia
Drive end-to-end efficiency throughout the value chain
Focus on producing most superior products in the categories we operate
Continuous innovation and renovation to meet consumers needs
Maintain quality across operations by using best in class technologies
Active involvement and contribution to the food security program to ensure highest standards of health and safety for the citizens and residents in Qatar
Continuous improvement in cow comfort to benchmark milk yield with leading dairy farms in the world
Provide healthy working environment to motivate staff / attract best talent and be the best place to work
Our Strategic Pillars
People
Creating performance culture
- Build a lean, motivated and high impact team
- Training need analysis and ensuring core training objectives are fulfilled
Brand
Be the preferred consumer brand
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Formalized consumer validated brand strategy framework
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Innovation – Commercial / Products / Packaging
Product
Ensuring quality and availability
- Entrench quality culture – consistent and superior products and packaging
- Simplify shopper journey – strongly available and visible
Efficiency
Drive value stream
- Optimization of systems / processes through automation
- Strong focus on cost savings and value engineering